UTurn66.com is the online presence of U Turn clothing in Tooting Bec. The friendly boutique shop features some of the best fashion clothing for women and men in South London – with brands such as Religion, Ringspun, Wrangler, House of Gods, Komodo and more.

Whilst Tooting Bec is known by some to be the centre of the universe, we wanted to create an international presence for the physical shop, as well as feature special items and offers that are available online only.

The shop features a live search – which filters, with images, as you type and helps you find things you like quickly. Each product can feature a gallery of different views and closeups to get a real shopping experience.

You can choose between three different views to help browse the clothing, and also view items in a particular price range. The shop is designed to be hands on and finding information is very easy from the Help menu.

The site is hooked up to the Google Merchant Centre, which means that the shop is connected directly to Google for product searches – helping reach a wider audience.

The site has been really well received by both regular shop customers, and also the brand suppliers.

The site receives excellent traffic outside of the UK, and the first online store customer was a lovely lady from the Netherlands. A very exciting online start to a boutique shop in Tooting Bec, London!

Check out the shop here:

www.uturn66.com