Missy wanted to be Cynthia Rhodes when she grew up. Life not always throwing the right kind of lemons, she instead trained in ballet, gymnastics and dance (as well as a good healthy dose of Fine Art Theory and History thrown in) – and has become one of the Southern Hemisphere’s top cabaret pole dancers.

It was clear early on that Missy is definitely not in the tacky plastic shoes, flat alcopops and bad r n b school of pole dance. It was clear we going to have some fun creating a look that instantly shows this distinction.

The site feel takes a lot from the silent movie era. It is hard to say exactly how this came about, but we talked a lot and had a common love of Weimar era styling. In fact, her formidable Art History knowledge, insight and sense of aesthetic set the tone and benchmark for this project. Whilst we didn’t want to directly copy a particular vintage design, the sense of romance and drama and magic of was definitely high on the list for the new website look.

The site homepage sets the stage for what Missy is about. Instantly distinctive, with an elegant image of her effortlessly posed on the pole. It is one of the most minimal homepages I have produced, with hardly any text – letting the imagery speak. On pressing Enter, the homepage flickers and fades away in almost the blink of an eye to show the new page. It is

The site details are based on 1920s ornamentation. The thumbnail images on the news page are small porthole pictures in Black and White. They softly saturate to full colour when you roll over them.

The menu bar takes cues from early movie theatres, and the calendar and gallery are styled in a panelled ‘leather’ upholstery.

Technically and artistically, this has been an extremely challenging site to make. The lack of text on the homepage is anathema to modern SEO compliant sites. I took a cue from live performance and theatre to get around this. The homepage is actually a ‘curtain’. When you enter the site, the homepage magically fades away to reveal the news page. The site, and search text is, essentially in waiting behind this curtain.

This site is the first one I have produced with the new WordPress TwentyTwelve as the parent theme. This particular theme is actually so new, I had to search around to find a download link for it. TwentyTwelve proved to be a perfect partner to the project for its own elegant and lean coding.

The calendar uses schema.org coding for perfect visibility on Google’s event searches.

Back to Missy, she is an extremely enigmatic person and performer. Her work on the pole is distinctive and quite unlike other performers. Go and see her in a show (check out the calendar page!), or if you are a promoter, hire her now, you need her in your show!

See the Artballs portfolio for Missy here