Pitchfork Magazine have these amazing feature articles. This is perhaps one of the simplest, but also my favourite. The Pitchfork design is eminently readable online. The choice of font/size etc make reading long articles very easy. The gentle manual movements in the photography/illustrations really enhance the whole experience of reading these articles.

This article is a couple of years old, but still one of my favourite designed pages on the web.

http://pitchfork.com/features/cover-story/reader/bat-for-lashes/