Australian Burlesque Festival 2012 redesign complete!!!

The Australian Burlesque Festival is back! Bigger an better than ever. Now in it’s third year, and with more cities added.

The ABF team wanted something more grown up this year. They worked with Kathy St. Clair (check out her postcards) to produce the logo rework and titling, then Artballs used the branding colour scheme and created new site layouts.

The site was extremely successful last year, and as mentioned here, top of Google for a lot of Australian Burlesque related search terms. This is in part due to SEO management being an integral part of the site structure (admittedly it is also in part of Artballs nagging advising the team to post more! 😉

The site flow has been turbocharged based on looking at the site analytics. The site still features the ‘high street’ banner system from last year. This is basically a cute looking column of banner ads (not showing on this screengrab – 2012 sponsors live shortly!). Rather than have annoying and intrusive ads within the page, Artballs came up with the High Street idea – of  putting all the banners together, all on, all the time. Audacious, but it had the feel of shopping on a high street, hence the clever name!

The ads were very positively received displayed in this way and got huge click throughs.

If your business is involved in burlesque, cabaret, costume or make up (headline sponsor was Illamasqua last year), his site is THE top online advertising/sponsorship destination in Australia right now.

Just Google ‘Australian Burlesque’ if you don’t believe us!

Now here’s the really fun stuff. The site navigation has been improved. It is easier to navigate and find things, and on the back, easier to update too – bonus!

Each city was represented in the header last year, and this year we had the cunning idea of incorporating the city names directly into a secondary ‘Buy Tickets’menu bar. We used a 1930s style ‘feathered’ ticket office arrow to give it that subtle ‘romance of travelling’ hint! So, you not only see which cities the festival comes to this year, but the city names are functional too!


Australian Burlesque Festival 2012 sitelinks





The menu code design improves Google sitelinks – Buy tickets now shows – pow!

The slideshow is fully iPad/touchscreen compatible and the description text (showing on the Google screengrab) is lifted straight out of the user editable animated slidewhow – see SEO built right in!


Our favourite feature is the map – which features event dates and ticket links. We think it is the easiest ticket system we’ve ever come across! You just roll over the city stars and the show dates magically appear. Clicking the star gives you full show info and a ticket link. Voila!

Trumpet blowing, but Artballs is about innovation and fun.

If you are in Australia between 7th–24th of June, the Australian Burlesque Festival is the hottest ticket in town.

Australian Burlesque Festival 2012 website

Wanna see the old site?

Australian Burlesque Festival 2011 site design

Random Postcard Project

Random House had a great postcard project a few years ago. You pick a number from 1-100 and email them for a one word response. You then create some postcard art based on that number.

The project is running again with a new theme. I’m pleased to say that one of my postcard artworks has been used in the promo for it (London bus).

You can take part by emailing a number from 1-100 to:

Check out more here:

Sapphira xmas card

Sapphira, one of Australia’s best known burlesque artists and teachers (and co-producer for Australian Burlesque Festival 2011) wanted something a bit cheeky, cheesecake and retro for her Christmas card. My first thought for an xmas card was ‘snow’. You’ve got to have snow on an xmas crd, right? Well, not in Australia you don’t – it can be 45 Celsius on the 25th of December! I must admit this was a bit of a challenge to a Brit used to the ‘festive season’ being pretty parky.

The chosen colours are reminiscent of ice cream. This in turn allowed me to use beautiful snowflake patterns. The resulting design suits the Aussies, viewing their xmas cards through a pair of sunglasses with a cold Cooper’s in hand, but remains firmly… festive in the good old British sense!

Well done Lizzie!

Elizabeth Haines

Lizzie Haines of Do It Momma ( that we designed last year is going from strength to strength. This year she became the face of Curvy Kate, and this month has one the 100percent people 2011 plus size model of the year award with a whopping 36% of the vote.

Lizzie makes customised and bespoke items, and promotes herself online via her website (did we mention that Artballs made it?).

Well done Lizzie, and all the best for 2012.

Sapphira Music website now live!!!
Sapphira is an electronic/dance singer who works with top dance producers, such as Faithless, Audio Fly, Kayden, Black Dog and others.

The site is a lush full screen image of Sapphira, with a glossy transparent overlay. The site features a jukebox with her latest tracks, buy links to her released music on iTunes Music store, full discography with SoundCloud audio files.

The site also features an easy to update events calendar, and newsletter sign up.


Hive Bar & Restaurant website live!!!

Hive Bar & Restaurant is Brixton’s liveliest food and drink joint. They have live DJs every weekend, a regular monthly line up and special guests throughout.

The site features a sumptuous intimate and friendly vibe of the restaurant itself. The homepage has special features on a slideshow, and right below, shows their regular music nights, Brixton Academy gigs on a live feed (they have special pre and post gig deals for band nights!)

There is a monthly lineup night page, and an upcoming events calendar. The site also has the latest menus updated directly from their work computer without the need to remember to put it on the site!

The site has advanced SEO management and automatically assists in making key words and other visibility features automatically.

The site is designed to be informative for the user, as well as quick and easy to update in the busy restaurant environment.

Oh yes, did I mention? The home page also features the latest sidetraked mix, which works on your computer, or via iPad/iPhone – and can even be connected via Airplay to your wireless speakers!

You can visit the site at: now live!!!

Laetitia Perrot is a Brighton based photographer and image maker. She photographs in a travel reportage kind of style, creating dramatic landscape images and scenes.

She has a unique approach to wedding photography too and creates an enigmatic and stylish set from the event.

Laetitia was looking for an easy to use site and had already found WordPress. However, the off the shelf template she’d tried didn’t really work very well, looked very generic and certainly didn’t bring out her character, or that of her work.

We tried a few ideas out. The dramatic landscapes needed a frame to show them at their best. We tried a very slick, modern style at first, but it soon became clear that she preferred a more vintage and nostalgic look. We came up with this ‘travelling photographer’ feel. I noticed that Laetitia looks a little bit like Leica, the company that makes some of the most elegant looking rangefinder cameras. The hand drawn Laetitia logo is a gentle hat tip to those amazing cameras and the distinctive Leica logo. The camera motif in the background is also based on a 1950s Rangefinder camera.

Laetitia is busily adding her work to the online shop, and soon you will be able to buy her superb prints from the site. now live!!!

Dolores Daiquiri is a a very prolific performer based in Melbourne. She co-runs the Australian Burlesque Festival with Sapphira and Rosy Rabbit.

The site features a slide up ‘safety curtain’ on the splash page. The curtain slides up under a diaphanous menu bar. It sounds like a bit of frippery, but actually, it allows for a heavily visual splash page, but also keeps the news posts on the home page for good search engine visibility.

The pages all scroll up under the header, giving a very theatrical feel to the site.

The new User Community

According to the above, the rating thoroughly spoiled previous experience in the application. Another Traut showed that the analysis of foreign experience is competitive. Another Traut showed that the focus of targeted traffic. Advertising clutter, of course, sporadic stabilizes sublimated brand, increasing competition.

Australian Burlesque Festival 2011 site top hit on Google

The recent site build and design we made for the Australian Burlesque Festival features some advanced SEO features and keyword system.

Having made many burlesque, showgirl and performer sites, we know how tough it is to get your site seen on search engines. It takes a bit of hard work, a bit of cunning – especially with ‘generic’ keywords, but the above shows that careful site architecture can really boost your site presence. It is much more cost effective in the long run to engineer your site with this technology, rather than constantly have to artificially boost it by paying for keywords.

The Australian Burlesque Festival runs over a short period between May and June every year and it is important for it to have premium web presence prior to the festival dates. The tickets page and festival information get the highest traffic on the site itself, and the site now shows as the first hit on Google! 🙂

Check out the site that Artballs built at:

Sapphira’s burlesque course poster

Sapphira wanted a new poster design to advertise her prolific burlesque teaching across Melbourne. She runs five classes a week in five locations. Somehow we needed to get all of this information onto a poster, as well as making it exciting and easy to read – and enticing!

The design is an extension of the work we’ve done remaking her website. Anyone who knows me knows that I want every poster I make to be nice enough to put up at home too. The design is a loose take on a late 40s–early 50s music hall poster. I didn’t want to get too tied down to looking completely vintage (especially as the Sapphira logo has a more contemporary classic look), but I did want to capture the excitement of live performance, and of course Sapphira’s favourite word of the moment – razzmatazz!

For more information on the burlesque courses, see now live!!!

Sapphira - Tease

So, hot on the heels of the recent design we made for, we continue the burlesque theme, we are delighted to present Sapphira’s new website!

Sapphira wanted a distinct site to replace the site she’d made in iWeb. She’d done a great job with it, but anyone who has used iWeb knows that beyond a few basic design tweaks, it really is the Fisher Price toy of web design, so…

We looked at a lot of sites together. Well, over Skype as Sapphira is in Melbourne and I am in London – and narrowed down a list of site features that she wanted.

Sapphira wanted razzmatazz, red curtains, butterflies, (Callithea Sapphira, of course!).

So, with the operative word being razzmatazz, I decided to see if I could put all those elements together, and still keep the look showy, but elegant and easy to navigate.

We came up with the ‘postcard header’ idea. Sapphira has some really great photos that show off her personality. Each page features a different photograph and a different aspect of her persona.

We also put in the butterflies AND covered them in glitter!

The site features some lovely if subtly and slightly geeky other features, but the main points are that it is easy to manage and update. Homepage news can be updated in moments, there is a form builder for Sapphira’s showgirl classes, so she can make her own online enrolment forms.

Sapphira runs her own burlesque academy called Sapphira’s Showgirls. She also co-promotes the Australian Burlesque Festival (27th May–12th June, see for details)… She is also a damn fine singer. You can see and hear more of her on the new website: